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News & Events

Go and Grow Online 4.0 at The Shard

Kerwin Blackburn attended the launch of Enterprise Nation's Go and Grow Online 4.0 campaign at The Shard on Wednesday 11 October.

The campaign, now into its fourth year, aims to work with small businesses across the UK - only 50% of which have a website - to build their online presence and ensure they are capitalising on the digital opportunities available to them.

The event also included a talk from Printing.com founder Tony Rafferty about the rise of his company from idea to the stock market and his key tips for growing a business.

The event was a great opportunity to learn more about the steps businesses could and should be taking when it comes to building a digital presence.

US2U Consulting can enhance your digital strategy with a tailored, dynamic promotional video! Please This email address is being protected from spambots. You need JavaScript enabled to view it. to find out more.

On the Scent with Olfactory Marketing

US2U Consulting's Kerwin Blackburn attended a seminar on Wednesday 11 October at King's College London (where he is currently studying for a Master's degree) on the topic of Olfactory Marketing, hosted by the university's Business School.

Olfaction is a sensory reaction that forms the sense of smell, and the seminar explored how companies may integrate this into the marketing of their products. Key to this discussion, however, was whether olfactory marketing is possible in the absence of any real scent - can imagery and branding 'trick' us into associating a product with a scent?

If so, evidence suggests that this can have a positive effect on product perceptions - assuming the scent is a pleasant one!

The seminar also touched upon the importance of ensuring relevant links between product and imagery, as well as the significance of this technique in the continuing digital revolution.

Were we using olfactory marketing (without even realising it!) with our 'I Wanna Be Orange' poster from 2016?

To find out how US2U Consulting can work with you to ensure you are getting the most from your digital strategy, visit Our Services or This email address is being protected from spambots. You need JavaScript enabled to view it..

US2U Consulting Have a Ball with YMCA Norfolk!

Members of the US2U Consulting team enjoyed attending YMCA Norfolk's 2017 Annual Ball on Friday 15 September, with the Monopoly-themed event held at Sprowston Manor.

The night was held to raise vital funds and awareness for the charity, which is committed to supporting young people to enable them to reach their full potential, as well as celebrate the successes of the last 12 months. YMCA Norfolk raised a total of £12,854 on the night.

We certainly had a ball and are looking forward to next year, too!

Part of the Masterplan

US2U Consulting's Kerwin Blackburn will be changing his role within the company - where he has worked in both Consulting and Marketing Coordinator roles - as he begins a Master's degree at King's College London later in September.

He began working at US2U Consulting after completing his BSc (Hons) International Business, Finance and Economics degree at the University of Manchester in 2015. Working on a wide range of tasks and with clients from different sectors - as well as a visit to India to study Social Entrepreneurship in July 2016 - has provided him with greater clarity regarding his own career aspirations, as well as the potential and growth opportunities for US2U Consulting's services in the coming years.

He will study MSc Emerging Economies and Inclusive Development and will continue to contribute to the US2U Consulting team in line with the scope of the degree programme and still plans to maintain the website and contribute to social media.

"Having the opportunity to gain my entry-level workplace experience at US2U Consulting has been brilliant. I have been involved in a wider range of tasks and responsibilities than I could have possibly imagined beforehand and I am excited about taking all that I've learnt here and applying it in the future!" said Kerwin.

We wish Kerwin well in his new venture and look forward to his contributions from the US2U Consulting London branch!

US2U Consulting Anti-Slavery Policy

US2U Consulting have officially introduced a company Anti-Slavery Policy, in line with the Modern Slavery Act 2015.

This reflects the growing significance of this issue and sets out US2U Consulting's intentions regarding the Act.

Please access the policy below.

US2U Consulting - Anti-Slavery Policy

US2U Consulting Say Farewell to Summer Intern

Since joining the team as a paid Summer Intern at the beginning of July, Lee Casey has fitted in as a valued member of the US2U Consulting team. Along the way, he has managed to squeeze in time for the Broadland Business Breakfast, Norfolk Chamber Roundtable Discussion, Norwich 4 Jobs Support Club as well as learning How Millennials are Reshaping our World! It has been good that he has been able to attend a range of networking events and shadow Director Rachel Blackburn in a variety of client meetings.

"It has been great to work with US2U Consulting over the past month as it has enabled me to gain valuable experience in a professional environment. I have learnt the importance of being adaptable and look forward to completing my degree confident in the knowledge that I can operate effectively in a real world consulting company" commented Lee.

Lee now returns to the University of East Anglia for the final year of his Psychology BSc, with the aim of securing a graduate scheme position in the 2018 recruitment cycle.

Exploring the Fruits of our Labour Market at The Enterprise Centre

Both Kerwin Blackburn and Lee Casey attended a talk organised by Chadwicks Ltd on Tuesday 18 July at the University of East Anglia's Enterprise Centre, about 'How Millennials are Reshaping our World'.

The talk covered long-term socio-economic trends and their implications for both businesses and investors and the effects of population change on global labour markets. It also highlighted how Millennials, born between 1980 and 2000, have shifting priorities that require businesses to adapt their products and services.

The session provided interesting insights into what businesses need to prioritise in order to increase productivity and keep up in the rapidly growing knowledge economy. The three main avenues stressed upon were the importance of education, constructive technology and urbanisation.

The changing expectations of so called 'Digital Natives' were also discussed, as it is known that Millennials now value interactive and user-friendly digital environments, reflecting the value of having a bespoke US2U Consulting-produced Commercial Video.

If you would like US2U Consulting to produce your organisation's promotional video tailored to your needs and objectives, or would benefit from our assistance with your business planning, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Unscrambling New Data Protection Laws at Broadland Business Breakfast Forum

Kerwin Blackburn and intern Lee Casey attended the Broadland Business Breakfast Forum on Wednesday 12 July at Sprowston Manor, where the issues of changing data protection laws and adapting to today's online world were discussed.

The topic of the changing data protection laws explored how our relationships with data are evolving and the considerations that businesses must take ahead of the new General Data Protection Regulation being introduced in May 2018.

Interestingly, although these are EU regulations, it turns out that any business supplying goods and services to EU citizens must adhere to these rules - which may also be indicative of how other EU legislation could continue to apply to the UK following the nation's impending departure from the European Union.

The forum also featured the top tips for adapting to the online world, with key takeaways including the importance of having a responsive website (we launched a responsive version us2uconsulting.com earlier in 2017!) and the need to engage with 'digital natives'.

US2U Consulting can help your business progress in the digital age by producing your commercial video. This email address is being protected from spambots. You need JavaScript enabled to view it.to find out more!

Circling Key Issues at Norfolk Chamber Roundtable Discussion

Both Kerwin Blackburn and new recruit Lee Casey attended the Norfolk Chamber's Roundtable Discussion on Tuesday 11 July in Hethersett.

This discussion allowed businesses throughout Norfolk to have their say and pitch key ways in which they feel the region can increase business productivity and ensure growth across a range of sectors. The feedback will inform the New Anglia Local Enterprise Partnership's upcoming Economic Strategy for Norfolk - the first update since 2014.

Following initial group talks and collective discussions amongst 51 members of the Norfolk Chamber, many tables seemed to cover the prominent issue of broadband speed and connectivity in the region. Alongside this, many delved into deeper issues such as the need to improve physical and digital infrastructure, rebrand Norfolk as a hub for young professionals and fill a skills gap in the region.

These findings reflect the need for the People Development and Training services that US2U Consulting offers to clients, tailored to meet the requirements of both the individuals and the organisation.

Contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more information on how we can help you bridge your skills gap and improve productivity!

US2U Consulting adds to the Ranks with Summer Intern

US2U Consulting has added Lee Casey to the team, who joins us as a paid Summer Intern.

Having completed the second year of his degree in BSc Psychology at the University of East Anglia, Lee brings knowledge of a diverse range of psychological constructs and research methods to the company and is keen to relate his skillset to experiences and activities in the consulting world.

"It is great to have the opportunity to work with US2U Consulting and gain valuable professional experience while applying the learning from my degree in a dynamic, real-world environment. I look forward to returning to the UEA a more rounded individual, which should help with my longer term employability prospects" commented Lee.

This positive news follows US2U Consulting being awarded the New Anglia LEP Youth Pledge Marque for the company's commitment to ensuring young people have opportunities to enter employment, training and education.

View the rest of the team by visiting Our People.