Both Kerwin Blackburn and Lee Casey attended a talk organised by Chadwicks Ltd on Tuesday 18 July at the University of East Anglia's Enterprise Centre, about 'How Millennials are Reshaping our World'.
The talk covered long-term socio-economic trends and their implications for both businesses and investors and the effects of population change on global labour markets. It also highlighted how Millennials, born between 1980 and 2000, have shifting priorities that require businesses to adapt their products and services.
The session provided interesting insights into what businesses need to prioritise in order to increase productivity and keep up in the rapidly growing knowledge economy. The three main avenues stressed upon were the importance of education, constructive technology and urbanisation.
The changing expectations of so called 'Digital Natives' were also discussed, as it is known that Millennials now value interactive and user-friendly digital environments, reflecting the value of having a bespoke US2U Consulting-produced Commercial Video.