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US2U Consulting attended the Norfolk Chamber's Chamber Session talk on Behavioural Economics on Thursday 15 June, delivered by Richard Ross.

Introducing an up-and-coming topic that is gaining increasing importance as we enter a new information era, the talk covered some of the fundamental theories and principles that are said to be key to unearthing insights about the subconscious motivations that drive consumer behaviour.

The topic is gaining importance as its application allows organisations to more efficiently target their consumers and help them make better decisions.

A key principle underlying behavioural economics, as opposed to classical economics, is the assumption that we as consumers are largely irrational, unpredictable and somewhat lazy!

We are intrigued to learn more about the ways in which US2U Consulting can apply behavioural economics to provide greater insights and a positive difference to our clients. Watch this space...