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Proud to be an Export Champion

East of England Export Champion 2020 4Col thumbnail2US2U Consulting have been awarded the prestigious title of 2020 Export Champion by the UK Department for International Trade.

This is in recognition of the international work we have done over the last few years, with international projects and trade visits to the likes of Belgium, Ireland, Canada, USA and across the Middle East - along with the insights our teams can share with other businesses looking to export their goods and services. Read more >>>

Behavioural Economics

Behavioural Economics

  • US2U Consulting Given a Nudge

    US2U Consulting attended the Norfolk Chamber's Chamber Session talk on Behavioural Economics on Thursday 15 June, delivered by Richard Ross.

    Introducing an up-and-coming topic that is gaining increasing importance as we enter a new information era, the talk covered some of the fundamental theories and principles that are said to be key to unearthing insights about the subconscious motivations that drive consumer behaviour.

    The topic is gaining importance as its application allows organisations to more efficiently target their consumers and help them make better decisions.

    A key principle underlying behavioural economics, as opposed to classical economics, is the assumption that we as consumers are largely irrational, unpredictable and somewhat lazy!

    We are intrigued to learn more about the ways in which US2U Consulting can apply behavioural economics to provide greater insights and a positive difference to our clients. Watch this space...