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US2U Consulting Marketing Coordinator Kerwin Blackburn recently spent two weeks in India, studying The Role of Social Entrepreneurship in Creating Scalable and Sustainable Change as part of the British Council's Generation UK-India initiative.

Based at IILM Institute for Business & Management in Gurgaon, south of national capital Delhi, the study and cultural immersion program introduced participants to the growing area of Social Enterprise, with a particular focus on India's economic development, its rural markets and the 'bottom of the pyramid'. The course was delivered through a series of lectures and industry visits - to schools, social enterprises and non-governmental organisations.

As well as providing an opportunity to gain insights on how to enhance US2U Consulting's Corporate Social Responsibility strategy, it also provided Kerwin with professional and networking opportunities, including the opportunity to speak on stage at the British High Commission in New Delhi on behalf of the 30 participants on the trip.

"The trip was a unique experience - to get immersed in the upcoming area of Social Enterprise and to see evidence of the social impact it can achieve while also being compatible with the characteristics of the private sector in the 21st Century. I look forward to putting many of the principles learnt into practice and would encourage anyone to explore the sector for themselves!" said Kerwin.

To read about Kerwin's visit to non-profit organisation Literacy India and its offshoot social enterprise Indha Craft, click here.