Organisational Culture

It was July 2005 that Rachel Blackburn first started working on Leadership Development Projects at Lincolnshire-based Worldwide Fruit Ltd. Established in 2000, Worldwide Fruit is an award-winning international fruit marketing and distribution company. It sources products globally from over 1000 growers worldwide, ensuring continuity of supply 365 days of the year to the UK's leading supermarkets.

15 years later the professional working relationship continues and Rachel, along with other colleagues at US2U Consulting, have delivered a wide range of solutions to assist Lincolnshire-based Worldwide Fruit to continue to drive positive change in their business.

"It has been great to work with Worldwide Fruit for so many years; to get to know the people, the culture and the product ranges. The business never stands still. There is always more to do to develop people and processes in line with the Worldwide Fruit values of 'Passion, Quality, Innovation, Together'" said Rachel Blackburn.

Trish McCarron, HR Director at Worldwide Fruit (pictured), said, "During the last 15 years our business has doubled in size and been really successful. Rachel and the team at US2U Consulting have played an integral part in helping to develop our people; they have been like an extension of the HR Team."

We look forward to continuing to make a Positive Difference to Worldwide Fruit in the coming years.

Having the correct culture in your organisation is key to achieving objectives. US2U Consulting offers a solution that identifies the current culture within your organisation, so you know the elements to develop in order to reach the desired culture. It also encourages commitment and loyalty whilst motivating team members to give honest, reliable feedback. The solution - a tailor made staff opinion survey. Don't just take our word for it, look at our testimonials page to see what our client Adnams Plc thought.

To see an example staff opinion survey please click here

What does it involve for societies, communities or individuals from different countries to live and work together towards common objectives? How do we share cultures? What does it mean to be culturally aware? And why does it matter?

Enhance your organisation's understanding of these issues and strengthen your business results with our Cultural Awareness and Intercultural Communication workshop.

The programme will be delivered by our Associate Consultant, world class leading expert Dr Lorella Viola PhD, who undertakes research in Pragmatics, Sociolinguistics and Intercultural Communication, has worked as a legal and court translator and currently teaches in the field of Intercultural Communication.

Cultural awareness is a major element of cultural competence and the foundation of intercultural communication. We will reflect on the importance of cross-cultural communication in everyday life and the workplace.

In this interactive workshop you will learn how to:

- Acknowledge how culture shapes our own perceptions

- Be more responsive to culturally diverse colleagues and clients

- Be more sensitive and accessible as a global citizen

- Be alert to cultural differences and similarities that will present opportunities and challenges to working in a multicultural environment

To find our more about how this service can improve your productivity and give your organisation a competitive edge contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Kerwin Blackburn attended a lecture organised by the University of Manchester's Global Development Institute and delivered by Professor Alan Winters on Friday 23 June in Manchester, titled Taking Interdependency Seriously: Brexit and the Rising Powers.

Asking what the future holds for the UK following the country's departure from the EU, the lecture gave an overview of the key strengths and opportunities concerning the UK's relationships with the 5 main emerging 'BRICS' - Brazil, Russia, India, China and South Africa - in what has been termed the UK's 'BRICSIT' movement.

The lecture provided interesting insights into what the UK needs to do to build greater working relationships with our counterparts in these emerging parts of the world.

This complements the Cultural Awareness and Intercultural Communication service that US2U Consulting offer to our clients to ensure they are best placed to overcome challenges and make the most of the UK's transition to a more interdependent future.

Contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more information on how we can keep your organisation up to date with the latest cultural issues!

US2U Consulting have recently enjoyed working with ASAMS Ltdto develop their business strategy and produce the ASAMS Promotional Video.

ASAMS Ltd are a Metals Testing Laboratory based in Great Yarmouth, Norfolk and work with clients from multiple industries with a main focus on oil and gas and renewables.

The purpose of the video is to enable existing and potential new companies to engage with ASAMS and to understand more about the ASAMS service, culture and unique features and benefits.

While the video ultimately aims to help them increase their market share, it has already has the effect of motivating and energising the ASAMS team - all of whom feature in the video!

As well as giving their staff a chance to showcase that ASAMS is a successful, forward-thinking business, the video will also enhance their website by allowing visitors to engage with it in a new, more dynamic dimension. The video will also form the basis of an integrated marketing campaign.

In addition to producing their promotional video US2U Consulting also assisted ASAMS in developing their company values which promote ASAMS as providing:

ASAMS Managing Director Andrew Page (pictured, left, alongside Senior Metallurgist Thomas Whiskin and Rachel Blackburn) commented, "It has been easy working with US2U Consulting as we develop our business planning, marketing strategy and HR strategy. We look forward to our ongoing relationship as we continue to raise our profile and achieve our ambitious business goals."

Watch the video below!

If you would like US2U Consulting to produce your organisation's promotional video or assist with your business planning, contact This email address is being protected from spambots. You need JavaScript enabled to view it..