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Kings College London

Kings College London

  • US2U Consulting team member Kerwin Blackburn, currently studying a Master's degree at King's College London, took part in the 2018 London Venture Crawl on Wednesday 14 March.

    Involving 200 students from 9 different London universities, the event was aimed to introduced students to London's startup ecosystem, visiting some of its top innovation hubs and workspaces.

    Beginning at the Royal Academy of Engineering just off The Mall, the KCL bus, hosted by the King's College London Entrepreneurship Institute, made visits to startup accelerator Wayra, Geovation, Deliveroo and Accenture before the closing event at Plexal, an innovation hub based at the Queen Elizabeth Olympic Park.

  • US2U Consulting's Kerwin Blackburn attended a seminar on Wednesday 11 October at King's College London (where he is currently studying for a Master's degree) on the topic of Olfactory Marketing, hosted by the university's Business School.

    Olfaction is a sensory reaction that forms the sense of smell, and the seminar explored how companies may integrate this into the marketing of their products. Key to this discussion, however, was whether olfactory marketing is possible in the absence of any real scent - can imagery and branding 'trick' us into associating a product with a scent?

    If so, evidence suggests that this can have a positive effect on product perceptions - assuming the scent is a pleasant one!

    The seminar also touched upon the importance of ensuring relevant links between product and imagery, as well as the significance of this technique in the continuing digital revolution.

    Were we using olfactory marketing (without even realising it!) with our 'I Wanna Be Orange' poster from 2016?

    To find out how US2U Consulting can work with you to ensure you are getting the most from your digital strategy, visit Our Services or This email address is being protected from spambots. You need JavaScript enabled to view it..

  • US2U Consulting's Kerwin Blackburn will be changing his role within the company - where he has worked in both Consulting and Marketing Coordinator roles - as he begins a Master's degree at King's College London later in September.

    He began working at US2U Consulting after completing his BSc (Hons) International Business, Finance and Economics degree at the University of Manchester in 2015. Working on a wide range of tasks and with clients from different sectors - as well as a visit to India to study Social Entrepreneurship in July 2016- has provided him with greater clarity regarding his own career aspirations, as well as the potential and growth opportunities for US2U Consulting's services in the coming years.

    He will study MSc Emerging Economies and Inclusive Development and will continue to contribute to the US2U Consulting team in line with the scope of the degree programme and still plans to maintain the website and contribute to social media.

    "Having the opportunity to gain my entry-level workplace experience at US2U Consulting has been brilliant. I have been involved in a wider range of tasks and responsibilities than I could have possibly imagined beforehand and I am excited about taking all that I've learnt here and applying it in the future!" said Kerwin.

    We wish Kerwin well in his new venture and look forward to his contributions from the US2U Consulting London branch!