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Digital Strategy

Digital Strategy

  • Kerwin Blackburn attended the launch of Enterprise Nation's Go and Grow Online 4.0 campaign at The Shard on Wednesday 11 October.

    The campaign, now into its fourth year, aims to work with small businesses across the UK - only 50% of which have a website - to build their online presence and ensure they are capitalising on the digital opportunities available to them.

    The event also included a talk from Printing.com founder Tony Rafferty about the rise of his company from idea to the stock market and his key tips for growing a business.

    The event was a great opportunity to learn more about the steps businesses could and should be taking when it comes to building a digital presence.

    US2U Consulting can enhance your digital strategy with a tailored, dynamic promotional video! Please This email address is being protected from spambots. You need JavaScript enabled to view it. to find out more.

  • US2U Consulting's Kerwin Blackburn attended a seminar on Wednesday 11 October at King's College London (where he is currently studying for a Master's degree) on the topic of Olfactory Marketing, hosted by the university's Business School.

    Olfaction is a sensory reaction that forms the sense of smell, and the seminar explored how companies may integrate this into the marketing of their products. Key to this discussion, however, was whether olfactory marketing is possible in the absence of any real scent - can imagery and branding 'trick' us into associating a product with a scent?

    If so, evidence suggests that this can have a positive effect on product perceptions - assuming the scent is a pleasant one!

    The seminar also touched upon the importance of ensuring relevant links between product and imagery, as well as the significance of this technique in the continuing digital revolution.

    Were we using olfactory marketing (without even realising it!) with our 'I Wanna Be Orange' poster from 2016?

    To find out how US2U Consulting can work with you to ensure you are getting the most from your digital strategy, visit Our Services or This email address is being protected from spambots. You need JavaScript enabled to view it..