case study

For 10 years we have been making a positive difference with our client Worldwide Fruit Ltd using 360 Degree Feedback.

The aim of the 360 Degree Feedback Programme is to enable the employees to receive feedback from their line manager, direct reports and nominated peers against a framework which reflects the key Management Principles that Worldwide Fruit strives to encourage to drive the company culture.

Once the feedback is received, US2U Consulting create a report, debrief the participant and then make a Personal Development Plan which can be actioned and reviewed during performance management sessions.

Worldwide Fruit Ltd are in the fresh produce industry with a main focus on fruit. They supply fruit to many well-known companies such as M&S and Waitrose, and we have enjoyed working with them for 17 years now - with the first project back in 2005!

"As a business we aim to grow our own talent. 360 Degree Feedback is a part of self-awareness and self-development. It is an opportunity for leaders to develop key skills, and we get increased value from people who are self-aware and that is why we invest in it." Said Anna Pike (pictured, left, with Rachel Blackburn), Head of HR at Worldwide Fruit.

US2U Consulting tailors its programme to the needs of its clients and have been creating successful 360 Degree Feedback programmes for Worldwide Fruit for 10 years. It has been a pleasure to work with Worldwide Fruit during this time and we look forward to our future work together.

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US2U Consulting Guarantees to Make a Positive Difference to any business that it works with. Sometimes the success is tinged with an element of sadness as it signals an end of era. Such has been the result of the continued growth of our long-standing client ABC Taxis in Norwich - resulting in it recently being acquired by Veezu, the UK's leading private hire technology platform.

Back in 2009, the Directors of ABC Taxis in Norwich asked Rachel Blackburn to review the business and work with them to create a growth plan. At that time the business, whilst being the largest in Norwich, had just 50 cars. Rachel, pictured with ABC Taxis Director Simon Callender, worked with the Directors and the management team to embed an annual business planning cycle where we reviewed the business goals, the operating environment, the competition, the structure, strengths, weaknesses, opportunities and threats.

We also put in place a clear set of values called "The ABC Way" and the strapline "Achieving Best Customer Service". By taking this disciplined approach the business has grown steadily to having around 350 cars today. This has enabled the people of Norwich and the surrounding area to enjoy and benefit from high standards of customer service, safety and efficiency as well as meaningful work for drivers and staff.

Rachel said, "Particular highlights have been securing the grant investment to enable ABC Taxis to buy their first two eco cars in 2013, organising the first ABC Taxis presence at the Lord Mayors Procession in 2012 and also working with them to secure their licence in Broadland in addition to Norwich in 2018. We also enjoyed making several corporate films for marketing and training purposes (watch the Equal Opportunities and Diversity video here) and celebrating their 25th birthday in 2019.

Simon reflected, "Back in 2009 we needed to have a clear plan for the business and it was great to be rescued by Rachel. We wish to thank her and the US2U Consulting Team who have worked with us for their help in getting us to this point. This is an exciting chapter in the ABC Taxis journey."

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