Rachel Blackburn visited Goodman Fielder, Australasia's leading listed food company, in Sydney as part of the international business development strategy. It was interesting to note the priorities and challenges facing a company that has been of part of daily life for a century and where generations of Australians and New Zealanders have grown up with their brands in their kitchens. Oliver Flint, Commercial Operations Director, said, "We have a great opportunity to develop the behaviours and culture as we pursue manufacturing efficiency, optimise the logistics platform and invest in brand support".