Kerwin Blackburn attended the Social Enteprise East of England's annual Trading Aces conference held at Anglia Ruskin University, Cambridge, on Wednesday 7 September.

The conference was packed with individuals from a diverse range of industries and professional backgrounds and included talks and workshops that provided insights into the growing area of social enterprise, with the aim of the day to encourage people to interact and creatively 'trade' ideas with counterparts from any sector.

In particular, this provided Kerwin with a glimpse into some of the dynamics and challenges facing those seeking to expand in the sector or move their organisation to a more socially-enterprising and sustainable business model. It was also an opportunity to consider how US2U Consulting fits into this new way of approaching business.

Peter Holbrook, Chief Executive of Social Enterprise UK, commented in his opening address, "'tomorrow's company' looks like, or is, a social enteprise, so our focus should be on creating sustainable value from all of our business and economic transactions".